All in Business of Home Staging
I am really excited about having McCall on the show today. She is very good at breaking down ways to engage with your audience and grow your social media presence for your business. We also talked a lot about using videos to grow your engagement. During the show, McCall gave us a bunch of great and practical tips on how to get started on social media and using video if you are new to or is already familiar with social media but want to take it to the next level.
On today’s show, I have McCall Capozzi, who was the Social Media Manager of RE/MAX Western Canada. I invited her on the show to talk about her work in real estate and how to use social media to build awareness for your real estate brand and business, and marketing your listings. McCall had some really tangible tips on what mistakes to avoid and how to incorporate your online marketing into your overall marketing strategies. She also talked about hashtag research, how much time you should spend on social media each week and what can you do if you are starting out or advanced in social media marketing.
On this podcast episode, I am SO excited to have Anthea Click back. She is a total rockstar in the home staging industry and today’s episode is basically a master class on how to stage homes and build your home staging business! In this episode, we delved in deeper on her home staging business, on how she buys inventory, the costs of inventory, pricing and where to buy. We also talked about how she trains her stagers, how she learned how to stage and style interiors, plus her tricks on improving her home staging skills.
On the show today, I am interviewing Sanja who is the European director of IAHSP. She has been working as an interior designer and she is the founder of The Art of Staging. She has launched her home staging business in 2013 in Chicago, Illinois and has moved to Rome, Italy in 2016 where she currently lives and works. On today’s show, we talked a lot about growth of home staging internationally and how to develop your work in a new market. We also talk about different ways of working. Sanja also took the time and answered a few of our listener’s questions.
On the show today, we have an artist and a creative director of a marketing agency Darcy Briks on the show. Darcy’s mother is an interior designer and who had done work with builders and investors on selling their homes. Growing up, Darcy had a lot of influence from her mother when it comes to colors. During today’s show, we chatted a lot about the creative process, using colors and how we perceive and are influenced by colors. Because of Darcy’s position as a creative director, we also talk about branding and how colors are used in branding. And of course, because of her background as an artist, we also talk a lot about how to handle, transport and select artwork for your home. Darcy also gave us a few resources on buying art online.
On today’s show, I am interviewing Olivia Conlon, who is a millennial home stager based in Glasgow, UK. She was able to take her home staging business from £30k to £1M in a year. On the show today, we talked about how home staging is growing in Europe, her business model, how she packaged her business and how she leveraged social media to market her home staging business to service entire UK.
On today’s show, I am interviewing Anthea Click, who is just a total rockstar in the home staging industry. She is one of my favorite people, and it’s been incredible to watch her business grow since we both started our businesses around the same time. On today’s show, we talked a lot about everything, the growth in the real estate industry, the real estate market in Nashville, how Anthea got started in the home staging industry, staging Airbnbs, differentiating yourself from other stagers in the market place and building multiple streams of income as a home stager. So a lot of juicy info today. In the beginning, we also chatted about my updates, that I am now living in London and learning the real estate market here. And we talked a little bit about real estate in Paris as well. So a lot of fun details on the show today.
During the show, we discussed how to make listings stand out, leveraging social media, ways to create demand for your listings and what makes great homes hard to sell.
On this podcast episode, Pinterest expert Kate Ahl shared her top tips on marketing with Pinterest. We talked about how to track your progress, analytics of Pinterest and some of the best practices to market your business.
On this podcast episode, Top LA home stager Kevin Htain shared his experiences in staging homes for home builders and TV shows like HGTV’s Flip or Flop and Bravo’s Flipping Out. In this episode, Kevin also shared how he prices home staging services, his workflow, staging occupied homes, the biggest conceptions about staging for TV and how to deal with client objections.
On this podcast episode, Edi Keech, an award-winning home stager in Seattle, Washington, shared her experiences in the home staging industry. We talked about what new home stagers must know about pricing their home staging services, how to get more clients and home staging projects, and what to look out for in the home staging contract.
On this podcast episode, seasoned Seattle home stager Edi Keech shared her process of staging homes and working with luxury real estate. She also discussed how to price home staging services, different types of home staging business models and shared how she built a successful home staging company.
On this podcast episode, success coach and mompreneur Makayla Ervin shared her tips on how to combat self-limiting beliefs, how having clarity can shift your business, and how to take your side hustle to a full-time business.