Styling Homes with Antiques, Bold Accessories, and Other Treasures with Kate Dawson | The Home Staging Show Podcast Season 10 Episode 5

Great design and a beautiful home should be accessible for everyone. Whether you want to do a quick refresh of a room or you want to completely overhaul your home, there are ways to make things feel fresh and new without emptying out your bank account. Today’s guest has some great tips for creating high-end, fun, and intriguing interiors on a budget.

Kate Dawson is an interior designer who specializes in making homes look like a million bucks at a fraction of the price. Kate works with her clients to make sure their home brings them a sense of joy and excitement without breaking the bank.

What to Say to Homeowners When Marketing Your Home Staging Business

On this second episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on preparing what to say when you are marketing to homeowners on a live stream on Instagram.

In these 5 tips, I covered what not to say in front of homeowners, what are some of the common myths homeowners may have about home staging and how to market to a large group of people quickly without investing a great deal of money.

What to Say to Real Estate Agents When Marketing Your Home Staging Business

On this first episode of the special mini series, Marketing Your Home Staging Business, I shared 5 tips on preparing what to say when you are marketing to real estate agents on a live stream on Instagram. In these 5 tips, I covered what not to say in front of a real estate agent, different meeting scenarios with realtors, plus, what motivates real estate agents to work with you.

I also answered people questions live during the live stream on Instagram, such as:

  • Is now a good time to start a home staging business?

  • I am not ready to start my home staging business, but would you recommend me start networking with agents?

  • How do you convince realtors to work with you?

  • How can I start a home staging business?

Effective & Engaging Ways to Market Your Home Staging Business with Kate the Socialite | The Home Staging Show Podcast Season 10 Episode 4

When you’re running a home staging business, it can feel like a million and one things are happening on any given day. Between networking with real estate agents, arranging stagings and professional photos, liaising with clients, and managing your team, it can feel like adding marketing to the list is overwhelming. Social media posts, email lists, and marketing then often fall to the bottom the bottom of your to-do list. But our guest, Kate the Socialite, is here today to talk about how to make your marketing effective, engaging, and efficient - so you can build your business successfully without spending countless hours on marketing.

Kate and I had a great conversation about how home stagers and other home professionals can bring more ease to their marketing and more clients in the door. We talk about how she found her niche and how she helps clients do the same, why social media shouldn’t be your only marketing strategy, and why your email list is one of the most important things you’ll build in your business. We also chat about marketing trends and what home professionals need to know about SEO and standing out in their local market.

Masterclass on Choosing Colors for Staging & Selling with Color Expert JoAnne Lenart-Weary | The Home Staging Show Podcast Season 10 Episode 3

Color is one of the most essential aspects of home staging and interior design, and lucky for us we have a total rockstar with us on the podcast today to talk about all things color.

JoAnne Lenart-Weary is a Professional Interior Decorator and 40 year industry veteran who was staging and redesigning before the terms were even coined. She's also the creator of many industry tools such as the Confident Consultation, Decorating in the Zone, the Confident Color System, the DIY series and How to Decorate and Stage. She believes in arming you with information you can implement with a client immediately.

JoAnne delivers a total masterclass on choosing colors, color saturation, picking the right lighting, and so much more. We talk about why color is such a powerful presence in our lives and thus such an important tool for home stagers and designers to wield well. JoAnne and I also get into detail about which paints she prefers and how she picks them, her thoughts on different paint finishes, and why you shouldn’t be scared to bring color into your staging.

Luxury Home Staging Design & Clientele Advice with Florida Home Stager Kristy Craig Anderson | The Home Staging Show Podcast Season 10 Episode 2

On this episode of The Home Staging Show, I’m joined by the wonderful Kristy Craig Anderson of Dwell Staging to talk about staging luxury homes and working with a different type of client.

Kristy started Dwell Staging in 2014 with the goal to bring fresh, contemporary staging to the Tampa Bay area. Since its humble beginnings as a sole proprietorship, Dwell has grown into a 9,000 square foot warehouse with a talented team of 13 who stage hundreds of homes per year. Kristy’s work was featured on HGTV's "90 Day Dream Home" and "Container Homes", in House Trends and Luxury Homes Magazines, and in the Real Estate Book "From the Top".

Kristy and I talk about how she got into home staging as a second career and how she made the leap to start staging luxury homes. We chat about how to make luxury styling feel livable, the differences between working with your usual clients versus luxury clients, and how to make sure you’re making sound business decisions when trying out new markets. Kristy also shares her top tips for stagers and agents who want to stage and sell luxury homes in the most efficient, beautiful way possible.

Secrets to Creating a Simple Website for Your Home Staging Business

There were so many good nuggets shared during the free training on Tuesday with NYC web designer Cami Farey. When it comes to designing the website for your home staging business, Cami taught us to reverse engineer our goals to design the website we want. In this blog post, I shared my three biggest takeaways from this free training and how these three simple strategies can change the way you set up your home staging business website.

Creating a Profitable & Sustainable Home Staging Business with Profit First Coach Michele Williams | The Home Staging Show Podcast Season 9 Episode 10

Profit First coach Michele Williams offers up so much great advice in this episode. She shares her background in business and explains how the Profit First model works and why she thinks it’s such an effective way to manage the cash flow of your business. We also discuss whether new stagers should buy their own inventory and why you should classify your inventory as an asset. And we get into some super useful stuff about mindset, things that hold us back in business, and how you can increase your net profit.

Real Estate Photography with Photographer Kristina Kandel | The Home Staging Show Podcast Season 9 Episode 9

Today’s show is all about real estate photography! We talked a lot about the technical side of photography, like white balance, exposure, ISO, etc. We also talked about the styling side of things, especially how differently the camera sees the room vs. the human eyes and how that impact the way we place things in the room.

On today’s show, I am interviewing Kris Kandel, a photographer in the Fargo area, specializing in weddings and real estate photography since 2001. She has always been drawn to architecture in her photography work, so it was a natural step to include home photography in her business. A few years ago she bought a little 1948 fixer up and loved getting her hands dirty with DIY projects to make this old house an adorable home. In her free time she enjoys volunteering at her local AKC dog club teaching the Canine Good Citizen classes with her beautiful dog Bokeh. She also runs a podcast on courage and curiosity with her sister. It's her passion to create, bringing light and joy into the world in any way she can. 

DIY Landscape Design that Sells Your Home with Landscape Designer Ben Hale | The Home Staging Show Podcast Season 9 Episode 8

Ben Hale is a DIY landscape design coach and owner of Easy Living Yards.  His work helps busy homeowners create the beautiful yard they deserve with the least maintenance possible. He teaches his clients through the Easy Living Yards Podcast and membership, so they can have more time to enjoy their yard with pride. 

Ben shares a wealth of information with us today about how to design a landscape that looks beautiful and saves you money, time, and headaches. He shares some specific advice for home stagers and sellers about how to stage your landscape so it looks as welcoming and tidy, and we talk about some simple curb-checks you can do to make sure your house looks great to prospective buyers. Ben even walks us through his simple landscape planning process, why he loves choosing native plants, and what to do if you feel like you don’t have a green thumb. If you’re about to sell your home (or list one for a client), be sure to listen to the end for Ben’s best tips for sellers!